https://www.humansapience.com/testimonials daily 0.75 2020-09-30 https://www.humansapience.com/testimonials/29o8vo84m2epoztbjmbsbt3r2wl3oc monthly 0.5 2020-10-06 https://www.humansapience.com/testimonials/29o8vo84m2epoztbjmbsbt3r2wl3oc-dgndk monthly 0.5 2020-10-06 https://www.humansapience.com/home-old daily 0.75 2020-09-21 https://www.humansapience.com/connect-old daily 0.75 2020-09-16 https://www.humansapience.com/approach-old daily 0.75 2020-09-25 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1592876592954-0SE7OBCAU55QHJ2ZJCY9/Untitled+design+%2812%29.png Approach (old) https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1592875355806-E77T55QY9WQ24HARXVJE/Untitled+design+%2810%29.png Approach (old) https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1592875233574-WV8WX620FP9NIS55XDUI/Untitled+design+%289%29.png Approach (old) https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1592874942076-57BUV2VH04P0E7LGO5C9/Untitled+design+%287%29.png Approach (old) https://www.humansapience.com/about-old daily 0.75 2020-09-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1600268819980-YLRTVOAM0UR86O9JQ7UV/SW%252526A_headshots-185.jpg About (old) https://www.humansapience.com/about daily 0.75 2021-04-07 https://www.humansapience.com/home daily 0.75 2021-03-18 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079489218-CFAYDH5KU27V12UU9I88/Human+Sapiance Home - Consumer Decision Journey https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079066429-IP2QEM1UI66T8LD3SOM3/Human+Sapiance Home - Creative Evaluation https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079235446-5LUYGIX8WUGPQQU4FGE2/Human+Sapience Home - Where to Play https://www.humansapience.com/connect daily 0.75 2021-03-16 https://www.humansapience.com/projects-1 daily 0.75 2020-10-12 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602078365888-HYV3KD2AB10AMARNJHLL/Human+Sapiance Projects 1 - Customer Experience https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079351311-WZA5GUI5190RLR5IFWP4/Human+Sapiance Projects 1 - Finding Purpose https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079066429-IP2QEM1UI66T8LD3SOM3/Human+Sapiance Projects 1 - Creative Evaluation https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079489218-CFAYDH5KU27V12UU9I88/Human+Sapiance Projects 1 - Consumer Decision Journey Consumer Decision Journey https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079143739-Z7KV9H1F4VDTDO3Y798J/Human+Sapiance Projects 1 - Customer Satisfaction https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079235446-5LUYGIX8WUGPQQU4FGE2/Human+Sapience Projects 1 - Where to Play Creative Evaluation https://www.humansapience.com/approach daily 0.75 2021-06-19 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1592874942076-57BUV2VH04P0E7LGO5C9/Untitled+design+%287%29.png Approach - TAILORED INQUIRY The right qualitative methods and questions designed to deeply understand the human experience for the business decision. https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1592875355806-E77T55QY9WQ24HARXVJE/Untitled+design+%2810%29.png Approach - BUSINESS IMPACT Research findings that are clear, actionable and engaging. Results that drive empathy and business decisions. https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1592876592954-0SE7OBCAU55QHJ2ZJCY9/Untitled+design+%2812%29.png Approach - ACTIONABLE INSIGHT Making sense of the human experience. Translating data into insights and strategic implications. https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1592875233574-WV8WX620FP9NIS55XDUI/Untitled+design+%289%29.png Approach - PROBLEM DEFINITION It starts with clearly defining the business challenge. Followed by assessing the need for research and whether qualitative research is the right approach. https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602103060096-15AOIH2NEEZ72SRI5TZV/Human+Sapience Approach https://www.humansapience.com/privacy-policy daily 0.75 2020-10-01 https://www.humansapience.com/about-1 daily 0.75 2021-03-18 https://www.humansapience.com/new-page daily 1.0 2025-11-20 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1763662811804-K66NSLZTZJFOECQCWNZ5/unsplash-image-fIq0tET6llw.jpg https://www.humansapience.com/projects-old daily 0.75 2020-09-16 https://www.humansapience.com/projects-old/project-one-gtxkw monthly 0.5 2020-09-25 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1600265237783-WJTLXFF99DVRO93KF4VE/image-asset.jpeg Projects (old) - Customer Experience - Customer Experience The challenge was to help a retailer understand the impact of breakthrough technology on the shopping experience and the perception of their brand. We combined in-situ interviews, usability tasks & observation among loyal retail customers of different demographics. Video helped to bring the findings to life in the board room. The results revealed usability improvements and the need for better integration within the existing store environment. The project is currently in pilot. https://www.humansapience.com/projects-old/project-four-8f6bb monthly 0.5 2020-09-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1600289802054-P2QO7IU64SY537VPTOVD/image-asset.jpeg Projects (old) - Where to Play - Where to Play The challenge was to help our client assess consumer acceptance across a wide range of product concepts in an emerging category. We utilized an online board with an iterative approach that allowed for fast concept refinement. This method gave the teams an opportunity to quickly engage and action learning. The end result was a clear strategic framework identifying where to play and prioritize within the category. https://www.humansapience.com/projects-old/project-two-p9epj monthly 0.5 2020-09-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1600275889765-O8X6KEQVISLY0XA02VKT/dylan-gillis-KdeqA3aTnBY-unsplash%2B%25282%2529.jpg Projects (old) - Creative Evaluation - Creative Evaluation The challenge was to build foundational knowledge of consumer mindset & behaviours as well as optimize new creative. To bring a team of marketers and agency partners closer to the consumer we conducted Immersion sessions. The impact of this study led to strong client engagement, quick alignment and a radical change in the creative which has since been launched in market. https://www.humansapience.com/projects-old/project-three-r9zwy monthly 0.5 2020-09-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1600287558867-K77Y5L8K6OFXXGWQPW8A/image-asset.jpeg Projects (old) - Customer Satisfaction - Customer Satisfaction The challenge was to help a brand better understand their B2B customer journey, their highs & lows and drivers of brand performance vs. competitors. On location, in-depth interviews were conducted. The results helped to optimize the brand’s customer satisfaction measurement program and also identified improved ways of working for the sales team. https://www.humansapience.com/projects-old/consumer-decision-journey monthly 0.5 2020-09-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1600291440736-S2PZDDC2Q3Y60B122BN9/image-asset.jpeg Projects (old) - Consumer Decision Journey - Consumer Decision Journey The challenge was to help a brand understand their consumer’s decision journey from the decision to use the category, determining where to shop and what to buy. An extra challenge was conducting the study during a global pandemic! A multi-phased approach was undertaken - webcam interviews, online shopping, store observation & visits and an online board assignment. The virtual design and use of video immersed the brand teams in the findings. The results from this study will inform the marketing, sales and retail experience. https://www.humansapience.com/projects-old/project-five-44zsg monthly 0.5 2020-09-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1600290573945-3AXJ17MI2S49LBSF541T/image-asset.jpeg Projects (old) - Finding Purpose - Finding Purpose The challenge was to understand what made a particular company a great place to work, what motivated employees and what values they shared. A private online board was used to conduct employee research among staff of different levels, roles and geography. The results were used to inform a company brand purpose which has since been implemented. https://www.humansapience.com/projects daily 0.75 2021-03-18 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079235446-5LUYGIX8WUGPQQU4FGE2/Human+Sapience Projects - Where to Play https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079066429-IP2QEM1UI66T8LD3SOM3/Human+Sapiance Projects - Creative Evaluation https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602078365888-HYV3KD2AB10AMARNJHLL/Human+Sapiance Projects - Customer Experience Customer Experience https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079351311-WZA5GUI5190RLR5IFWP4/Human+Sapiance Projects - Finding Purpose https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079489218-CFAYDH5KU27V12UU9I88/Human+Sapiance Projects - Consumer Decision Journey https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602079143739-Z7KV9H1F4VDTDO3Y798J/Human+Sapiance Projects - Customer Satisfaction https://www.humansapience.com/projects/customer-experience monthly 0.5 2020-10-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602101754271-VQ9Q4NO40GLZP69JOTQW/Human+Sapiance Projects - Customer Experience / https://www.humansapience.com/projects/creative-evaluation monthly 0.5 2020-10-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1601477056408-BFZISVZ2RIXH4P1ZWYGS/you-x-ventures-Oalh2MojUuk-unsplash+%281%29.jpg Projects - Creative Evaluation / https://www.humansapience.com/projects/customer-satisfaction monthly 0.5 2020-10-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602101933506-OMDXI7GLCDULWHWT9HJ8/Human+Sapiance Projects - Customer Satisfaction / https://www.humansapience.com/projects/where-to-play monthly 0.5 2020-10-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602102087267-Q7MWLGUY57JBX5Z68RIW/Human+Sapiance Projects - Where to Play / https://www.humansapience.com/projects/finding-purpose monthly 0.5 2020-10-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602088383755-IM0LGQXGD3UWES9440RK/Human+Sapiance Projects - Finding Purpose / https://www.humansapience.com/projects/consumer-decision-journey monthly 0.5 2020-10-16 https://images.squarespace-cdn.com/content/v1/5edc6e05253cf824ff74c40d/1602088517395-Q6FK5URNHOFLR7OML3XK/Human+Sapiance Projects - Consumer Decision Journey /